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03 June 2021
How Vietnam’s marketers can tap the dark side of social
Influencers, KOLsData protection & privacySocial media planning & buying
VMLY&R Asia’s Nick Pan looks at how brands can find ways to engage with Vietnamese consumers within private social spaces.
Why it matters
While the emergence of dark social means that the true reach of any digital campaign will likely be underreported and incomplete, that doesn’t mean brands cannot make their mark with consumers in private spaces.