Neuroeconomics – or the bridging of neuroscience, psychology and economics – is helping brands deploy more engaging content marketing strategies.

Why it matters

Brands now exist in an attention economy, so while it has always been important for them to create engaging content, the necessity now is greater; neuroeconomics is a powerful opportunity to get engagement right.

Takeaways

• The codifying of how to create compelling content backed by scientifically-backed psychology is a fairly recent phenomenon, and it is beginning to shake up the way marketing content is built.
• Brands including Amazon, Nestlé and Lexus have begun to apply these principles...