How TV ads deliver online benefits | WARC | The Feed
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How TV ads deliver online benefits
Online-first companies can drive incremental digital traffic using television ads, with established brands seeing even greater benefits than their smaller ‘scale-up’ counterparts.
This is one conclusion from marketing econometrics firm Magic Numbers, which assessed how TV ads drove online consumer activity for 10 digital-first brands (four established and six scale-up).
Why it matters
TV is already an appealing platform because it’s known to deliver an instantaneous effect. While TV’s proven affordability is another asset for scale-ups, it’s the established brands that experience the greatest return on investment (ROI) when implementing a TV strategy.
Takeaways
- The cost-per-visit to brand websites was...
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