How to win in India's evolving DTC e-commerce landscape | WARC | The Feed
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How to win in India's evolving DTC e-commerce landscape
Succeeding in DTC e-commerce requires a different mindset to traditional retail models; Grey India’s Arun Raman delves into the fundamental principles behind the Direct-to-Consumer business model.
Why it matters
To win in DTC e-commerce, it is not about pricing models but building and ramping up consumer preference with an aim to influence a new behaviour towards a particular category and the way people buy products in that category.
Takeaways
- Having a unique brand advantage is essential for any brand but especially critical when going the DTC e-commerce way.
- DTC brands should not obsess about volume share but instead concentrate...
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