How to win in India's evolving DTC e-commerce landscape | WARC | The Feed

Succeeding in DTC e-commerce requires a different mindset to traditional retail models; Grey India’s Arun Raman delves into the fundamental principles behind the Direct-to-Consumer business model.

Why it matters

To win in DTC e-commerce, it is not about pricing models but building and ramping up consumer preference with an aim to influence a new behaviour towards a particular category and the way people buy products in that category.

Takeaways