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How to use digital and social data to reach new audiences
14 September 2023
How to use digital and social data to reach new audiences
Artificial Intelligence (AI) Data analysis Lifestyle, psychographic segmentation

At the recently completed ESOMAR Congress in Amsterdam,  the Best Paper of the Year award went to Turning TikToks into Business Insight, in which art supply company Colart used search, text and visual social data to identify 160 different online tribes – information it used to expand beyond its core markets.

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