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04 December 2020
How to succeed at Super Bowl LV
Cause-related marketing
Celebrities & endorsement
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While there is no creative recipe that will ensure Super Bowl ad success, advertisers can understand the determining factors for successful activation for their campaigns, say two strategy leads at Mano.
Takeaways
- KPIs should be connected to business goals, and not the other way around (as is often the case).
- A high ranking in the USA Today Ad Meter is not an indicator of real success – it’s only a means to the end of earned PR post-Big Game.
- Share of voice and share of engagement are a powerful measure of Super Bowl campaign and brand success: some of...
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