How to measure organic social media effectively | WARC | The Feed
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How to measure organic social media effectively
There is no singular approach to social media marketing in India, argues one brand strategy director who uses custom metrics for clients such as Tim Hortons, and explains how brands can set the right objectives and KPIs for organic content.
Why it matters
Different social media platforms offer different metrics with different formulas for calculating them that makes comparison difficult. When it comes to paid versus organic content and community versus campaign metrics, it is imperative that the right metric is assigned to the right objective to ensure better insights.
Takeaways
- Community, engagement rate and reach are the...
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