How to innovate in inflationary times: A playbook for CPG leaders | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
How to innovate in inflationary times: A playbook for CPG leaders
In a new report, IPSOS shares what it has learned from the past periods of high inflation that have helped clients navigate these difficult periods.
Why it matters
Three in four consumers globally are concerned that price increases in 2022 will outpace their income growth. On the other side, leaders in the consumer goods sector have faced disruption to their innovation pipelines as they fire-fight emerging priorities such as the rising cost of goods, stock shortages and rapidly shifting consumer sentiments.
Key takeaways
- Successful marketers start by understanding the pricing landscape and decoding the driving forces that determine the magnitude...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content