How to innovate in inflationary times: A playbook for CPG leaders | WARC | The Feed

In a new report, IPSOS shares what it has learned from the past periods of high inflation that have helped clients navigate these difficult periods.

Why it matters

Three in four consumers globally are concerned that price increases in 2022 will outpace their income growth. On the other side, leaders in the consumer goods sector have faced disruption to their innovation pipelines as they fire-fight emerging priorities such as the rising cost of goods, stock shortages and rapidly shifting consumer sentiments.