How to grow the influence of marketers | WARC | The Feed
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How to grow the influence of marketers
Marketers are rare features of investor-focused earnings calls, but too often they undersell the impact of their activity in a way that no other department of an organisation would.
Why it matters
Marketing has long talked about a crisis of confidence – real or imagined – in the profession, but stories of diminished influence can be self-fulfilling. Here, three experts from the academic sphere and marketing practice explain what really matters to growing influence in the organisation: articulating impact, building a strategy, and thinking about the fundamentals.
Takeaways
- Marketing is essential to future growth, but the discipline sometimes...
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