How to get your brand ready for the metaverse | WARC | The Feed
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How to get your brand ready for the metaverse
Brands need to understand the evolving economy of the metaverse, its obligations and its opportunities, and to incorporate these into future business models, says Rachel Clarke, Founding Partner of Strat House.
Why it matters
Brands that embraced social media early have generally performed better in that medium, so there’s a logic in at least dipping a toe into the waters of the metaverse. While there’s no agreed definition of what the metaverse actually is, it’s clear that a seismic shift in digital is underway. Brands need to know what changes are afoot and have the tools to navigate this new...
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