How to get started with advertising to stay ahead in gaming | WARC | The Feed
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How to get started with advertising to stay ahead in gaming
Mobile gaming in Southeast Asia has experienced exponential growth since the start of the pandemic in early 2020 and InMobi’s Rishi Bedi explains how to do advertising right in mobile gaming.
Why it matters
While social media remains a favourite for digital advertising, mobile games are a huge untapped market and brands that are first to capitalise on this advertising space will gain an invaluable advantage.
Takeaways
- Southeast Asia is the fastest growing gaming market and home to more than 250 million mobile gamers.
- Advertising and mobile gaming have a unique relationship – developers sell ad space to monetise...
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