How to get started with advertising to stay ahead in gaming | WARC | The Feed

Mobile gaming in Southeast Asia has experienced exponential growth since the start of the pandemic in early 2020 and InMobi’s Rishi Bedi explains how to do advertising right in mobile gaming.

Why it matters

While social media remains a favourite for digital advertising, mobile games are a huge untapped market and brands that are first to capitalise on this advertising space will gain an invaluable advantage.

Takeaways