How to drive loyalty programme redemptions | WARC | The Feed

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards, but too often the redemption strategy and process is not prioritised by brands.

Why it matters

Customer loyalty programmes require well-considered strategies to drive redemption and need to be future-focused for a digital era with higher customer expectations.

What marketers can do

Marketers can drive engagement in loyalty programmes through three key areas: