How to democratise digital healthcare in Indonesia | WARC | The Feed
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How to democratise digital healthcare in Indonesia
Indonesia has one of the lowest doctor-to-patient ratios in the world, but a clever use of media is being used to enable millions of Indonesians to gain access to good healthcare.
Why it matters
To democratise access to digital healthcare, brands must adapt to emerging human needs and influence behavioural change with an ‘evangelist approach’, argue Mindshare’s RK Narayanan and Rahul Ramachandran. And brands must do this while adopting impact-tech for scalability of ideas.
Takeaways
- By teaming up with leading telemedicine provider KlikDokter, Lifebuoy could offer a free virtual consultation and deliver on its core proposition of ‘recommended by doctors’....
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