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How to build a platform brand | WARC | The Feed

How to build a platform brand
09 June 2021
How to build a platform brand
Brand equity & strength Brand identity & image Brand models, architecture

The intersection of platforms and brands provides a potentially lucrative route to value creation in today’s global economy, beyond the typical goals of relevant differentiation in branding, says Darren Coleman, a branding specialist and Erich Joachimsthaler, CEO, Vivaldi Group.

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