How to build a brand strategy around sustainability | WARC | The Feed

Brands need to have not only a strategy that advances their sustainability credentials with investors but also an ongoing programme to explain that to consumers, according to InSites Consulting.

Why it matters

Corporate attitudes towards sustainability are shifting as thinking around ESG evolves and as new research indicates consumers have a positive attitude towards brands that take such issues seriously. There’s a strong marketing case for using sustainability in branding, the research agency explained in a recent webinar.