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24 March 2021
How to bank on brand memorability in India
Breaking taboos and engaging a rap artist are just two ways some of India’s big brands created successful marketing campaigns. HDFC Bank, Whisper and Spotify shared their experiences at a Spikes Asia X Campaign's Storytelling at Scale panel session.
Why it matters
Three big brands in India – HDFC Bank, Whisper and Spotify – revealed how an unconventional marketing campaign can be successful and drive scale if it is able to connect with consumers and is memorable.