How to bank on brand memorability in India | WARC | The Feed

Breaking taboos and engaging a rap artist are just two ways some of India’s big brands created successful marketing campaigns. HDFC Bank, Whisper and Spotify shared their experiences at a Spikes Asia X Campaign's Storytelling at Scale panel session.

Why it matters

Three big brands in India – HDFC Bank, Whisper and Spotify – revealed how an unconventional marketing campaign can be successful and drive scale if it is able to connect with consumers and is memorable.

Takeaways