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How to analyse and exploit mental availability | WARC | The Feed
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08 July 2022
How to analyse and exploit mental availability
Purchase behaviour
Recall & recognition
Strategy
New research from the Ehrenberg-Bass and LinkedIn B2B Institutes shows evidence for the importance of understanding the moments in which potential category buyers start to think about the category, providing both a guide to creative and messaging opportunities and a formula for calculating a brand’s total mental availability.
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