How the Biden–Harris Campaign contributed to the highest voter turnout since 1908 | WARC | The Feed

The Biden-Harris Campaign dispelled fear and confusion surrounding new methods of voting for the 2020 US presidential election through an edutainment campaign rooted in empathy.

Why it matters

Educational campaigns should be crafted following an audience-first approach. Serious topics, especially, can intimidate consumers, so brands should strive to communicate them through content that is as approachable and digestible as possible.

The work