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How the Ad Council used gaming to change girls' perceptions of STEM subjects | WARC | The Feed

How the Ad Council used gaming to change girls' perceptions of STEM subjects
12 April 2021
How the Ad Council used gaming to change girls' perceptions of STEM subjects
Charities & voluntary organisations United States

The Ad Council, the US non-profit, launched an experience in the Minecraft video game so girls could experiment with a variety of science, tech, engineering and mathematics (STEM) challenges, and so dispel various myths associated with these fields.

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