The Ad Council, the US non-profit, launched an experience in the Minecraft video game so girls could experiment with a variety of science, tech, engineering and mathematics (STEM) challenges, and so dispel various myths associated with these fields.

Why it matters 

In the US, most girls lose interest in STEM subjects by age 15, leading to women accounting for only 25% of the country’s workforce in these areas. Brands and organisations can help close this gender gap by breaking down biased representations of STEM, which is often depicted as a rigid, male-dominated space with little room for error.

The...