How Starbucks championed the trans community in Brazil | WARC | The Feed

Starbucks took its practice of writing customers’ names on their cups and used it as a springboard for a successful campaign on behalf of the trans community in Brazil.

Why it matters 

The marketing industry is full of talk about inclusion, purpose and making consumers’ lives easier. Rarely are all three combined to such good effect as Starbucks did with this project.

Takeaways