Specsavers, an optical retail chain, successfully prioritised answering customers’ health questions during the COVID-19 pandemic by launching its Care Hub online information platform. 

Background and strategy

• When people turned to the internet for health guidance during the COVID-19 pandemic they were often met by a tidal wave of confusion, and even misinformation, as opinions diverged and official guidance changed. 
• Specsavers seized the opportunity to provide its customers with timely, trustworthy written and video content that answered the questions they were frequently asking online. 
• These questions were largely spurred by the lifestyle changes caused by the pandemic, such as the effects...