How Sky is bringing sport and sustainability together | WARC | The Feed

Sky has been tracking the attitudes and actions of its sports subscribers as it seeks to bring them on its journey to achieve net zero by 2030.

Why it matters

Transitioning to net zero is going to be one of the biggest challenges of our time, with more and more companies facing questions about what actions they’re taking to mitigate climate change.

Big sporting events are an opportunity to educate people about this subject and showcase a brand’s commitment to sustainability, as more people look to make conscious consumer choices.