How Singaporean consumers are driving growth in sustainability | WARC | The Feed
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How Singaporean consumers are driving growth in sustainability
A significant number of Singaporean consumers who care about sustainability and the environment are helping the World Wide Fund for Nature (WWF) grow the sector.
Why it matters
Given the gap between the supply of sustainable products and their demand, there are huge opportunities for growth and expansion but companies and businesses will have to partner with one another to make a real impact.
Takeaways
- Businesses can work with banking and financial institutions for a sustainable financial structure to support conservation efforts.
- To tackle greenwashing and drive consumer outreach, brands must understand the space before communicating the message.
- WWF’s sustainable...
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