How scientific methodology improves ROI from media investment | WARC | The Feed
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How scientific methodology improves ROI from media investment
Given the tools and methodologies available to marketers today, the old adage about half of advertising spend being wasted (but which half?) shouldn’t hold anymore: Atomic 212° founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying, with a focus on the importance of deploying a scientific process of hypothesis, test, learn, document and repeat.
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