How one women's wellness company uses TikTok to build its brand | WARC | The Feed
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How one women's wellness company uses TikTok to build its brand
Happy V, the women’s wellness company, has embraced TikTok to reach women at different life stages, with one video by its founder resulting in the brand's products selling out in just 48 hours.
The nuanced approach to reaching different audiences focuses on either symptoms or a consumer’s “stage of life” depending on the product, and it has helped the brand tackle stigmas associated with women's sexual health.
Why it matters
Ensuring that marketing strategies align with the needs of different audiences is a critical strategy for brands wanting to achieve the maximum level of relevance and resonance with their messaging....
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