How ONE Esports helps brands build authentic relationships in esports

The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic, and Singapore-headquartered ONE Esports, Asia’s largest championship esports series, has a front row seat in one of the most active gaming regions in the world; CEO Carlos Alimurung speaks to WARC about developing rapport with the region’s gamers and how brands should be enablers.

Key insights

• While PC and console gaming are here to stay and will continue to grow, there is huge headroom for growth in mobile gaming and esports in the future.
• There is enormous upside for the brands that enter early and future-proof their businesses by accessing SEA’s Gen Z and millennial audience gravitating towards esports.
• Brands taking a holistic marketing approach to gamers by activating across multiple channels, experiences and content create an opportunity to engage with the community.

Quote

“Fans adore brands that add value to the ecosystem and show that they are committed to the space. Our unique formula of values, heroes and stories resonates with world-class brands” – Carlos Alimurung, CEO, ONE Esports.