How news publisher Jagran Prakashan engages its readers

Print continues to be a bankable medium in India as a result of its vast scale, its ability to fully engage readers, and because it's still a highly trusted source. 

That's according to an executive at Jagran Prakashan, a large Indian media company, who explains why print continues to hold sway in the country and its strengths as a marketing platform. 

Takeaways

• Print does not intrude – it gives complete control to readers to choose what they want to read without distractions.
• The regional press is geared up to deliver audiences and the heightened marketing activity fuels consumption growth.
• Print’s unique ability to localise and customise, together with its mass reach, make it an important part of the media mix.