Lipton Teas and Infusions sees market growth as closely linked to innovation and reinvention, but delivering that successfully requires an appreciation of the rhythms of the business – how the various internal and external elements work together.

Why rhythms of the business matter

Marketers need to bring innovation to media, to communication programmes and to how teams are run, just as much as to the product itself – and those different elements need to be in some sort of sync to deliver the best results.