How innovation can beat inflation | WARC | The Feed
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How innovation can beat inflation
During challenging times, innovation tends to take a back seat, but a period of uncertainty is aactually an opportunity to stand out, according to Matt Hardisty, Strategy Partner at AMV BBDO.
Why it matters
Younger generations are experiencing inflation for the very first time, with prices rising at their fastest rate for 40 years and forecast to increase more than 10% by the end of the year. Having concentrated on ‘P’ for purpose for the last decade, some brands are now having to dust off their ‘P’ for pricing playbook and reacquaint themselves with some of its drivers, whilst others...
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