How humor can help drive TikTok success | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
How humor can help drive TikTok success
Humor is a key driver of successful TikTok content, fostering a connection between a user’s experience and their motivation to follow a creator’s account, a study has argued.
This insight comes from ‘Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience’, published in the Journal of Retailing and Consumer Services.
Why it matters
TikTok has rapidly disrupted the social media ecosystem, both in terms of its overall usage and with regards to the content architecture and algorithms it relies upon. Understanding the type of content TikTok’s audience is most engaged with is vital for brands...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content