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How humor can help drive TikTok success
06 February 2023
How humor can help drive TikTok success
Humour & jokes Social media audiences Strategy

Humor is a key driver of successful TikTok content, fostering a connection between a user’s experience and their motivation to follow a creator’s account, a study has argued.

This insight comes from ‘Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience’, published in the Journal of Retailing and Consumer Services.

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