How Head & Shoulders playfully tackled pronunciation issues in Indonesia | WARC | The Feed

Finding that Indonesians would not purchase its shampoo out of fear of saying its name wrong, Head & Shoulders, the haircare line, used a multichannel strategy to endorse and celebrate the most common mispronunciations.

Why it matters

Crafting an effective multichannel strategy requires more than simply communicating a message across a number of touchpoints. Brands should be mindful of the role each channel plays within the strategy and adjust messaging accordingly.

The touchpoints