There are clear Diversity, Equity and Inclusion opportunities for advertisers to consider within their media choices, say Isabel Massey of Diageo and Jerry Daykin of GSK Consumer Healthcare. 

It’s about conscious media investment 

Writing in the new WARC Guide to Conscious Media Investment, Massey, Global Media Director at Diageo, and Daykin, EMEA Senior Media Director at GSK Consumer Healthcare, explain that “Responsible media approaches go beyond excluding negative content, instead moving towards deliberately funding, partnering with, and appearing alongside positively inclusive content & diverse voices”.

Key takeaways

• Ensure keyword blocklists are not prejudicial or discriminatory in nature –...