How football can help score a customer-centric business experience | WARC | The Feed
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How football can help score a customer-centric business experience
Data management Banks Customer centricity
Organisations can deliver an exceptional customer-centric experience by leveraging data-led insights inspired by the beautiful game, according to Standard Chartered Bank’s Pedro Sousa Cardoso.
Why it matters
There was a huge shift from non-digital to digital in Southeast Asia in 2020, with Standard Chartered Bank seeing the dramatic increase in mobile adoption as an opportunity to play in a new space and win the “customer’s preference championship”.
- Customers are spoilt for choice and their attention is split across platforms, so organisations have to compete for their attention and preferences.
- Like possession in football, absolute control is a must to capture the traffic on the landing pages, the forms that need to be completed and the submissions.
- Highly personalised and contextual experiences help a brand to stand out from the many companies, businesses, products and services out there.
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