How e-commerce behaves differently for different consumers in India | WARC | The Feed

Ogilvy’s Vandana Nath and Anupama Yadav look at how e-commerce in India is evolving in response to the unique needs and behaviours of the Indian consumer, and the trends that will shape the market.

Why it matters

Four trends will unlock the next phase of growth for the Indian e-commerce market as it evolves and comes of age.

Takeaways