How Dove’s Project #ShowUs shattered beauty norms | WARC | The Feed

Beauty brand Dove created a library of more than 5,000 images depicting a diverse range of women and made it accessible to media and advertisers worldwide – and, in the process, tackled outmoded notions of beauty.

Why it matters

Stereotypical representations of women in advertising have been proven to exert negative impacts in all areas of life, from the personal to the professional. Beauty brands, in particular, have the responsibility to work towards a more inclusive portrayal of women, which can only be achieved through systemic change.

How it worked