How Disney+ plans for long-term growth | WARC | The Feed
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How Disney+ plans for long-term growth
Disney’s latest financial results show losses slowing and subscribers growing as one of the strongest collections of brands starts to see the fruits of its strategic shift.
Why it matters:
The company’s aggressive pivot to streaming is beginning to bear fruit as Disney posts its first profits since the launch of Disney+, reflecting the draw of its brands. As the company turns to funding the streaming business profitably, and to the end of lockdown, the potency of these brands will be crucial to the firm’s project.
Takeaways:
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