How Diageo’s brands celebrate diversity and authenticity | WARC | The Feed
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Daily effectiveness insights, curated by WARC’s editors.
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How Diageo’s brands celebrate diversity and authenticity
Celebrating life every day and everywhere is a vital part of Diageo’s brands’ identities and the drinks giant has represented this universal desire for celebration with work that focuses on diversity and authenticity.
Why it matters
Diversity and authenticity are of ever-increasing importance and brands should encourage people to be true to themselves by representing them in an appropriate way.
Examples
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