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Daily effectiveness insights, curated by WARC’s editors.

How Crocs grew through polarisation
17 May 2022
How Crocs grew through polarisation
Brand equity & strength Brand partnerships Personalisation

People either love them or hate them, but footwear brand Crocs is OK with that – because the consumers that love them really love them.

Why it matters

A polarising brand may face some limits on its efforts to increase reach, but accepting that can also open up new avenues to explore and new ways to bind fans more closely to it. 

Takeaways

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