The rise of digital media has shortened deadlines and heightened the emphasis on immediate results, according to a panel of creative directors who participated in a study published by the Journal of Advertising Research (JAR).

The downsides of digital

Fourteen creative directors, all of which had won awards at the Cannes Lions International Festival of Creativity, were asked about the transformation brought about by digital media:

• There was 94% agreement that digital speeds up the executional elements of creativity, which has “brought deadlines closer” rather than allowing more time to refine messages.
• Such a total stood at 81%...