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How consumers respond to ads with androgynous models | WARC | The Feed

How consumers respond to ads with androgynous models
12 February 2021
How consumers respond to ads with androgynous models
Attitudes to advertising Diversity & portrayal in advertising Creativity & research

Consumers respond to androgynous models in ads in very different ways depending on an individual’s own gender and sexual orientation, according to a paper published in the Journal of Advertising Research (JAR).

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