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How combining CTV with data-driven linear created opportunity for Monster.com | WARC | The Feed

How combining CTV with data-driven linear created opportunity for Monster.com
17 May 2022
How combining CTV with data-driven linear created opportunity for Monster.com
Challenger brands Websites, online services, apps Media & communications budgets

Online recruitment site Monster.com, facing tough competition from bigger-budget rivals, has used addressable advertising across connected TV (CTV) and linear to find its audience. 

Its 2021 campaign, aimed at mid- to late-career job seekers, reached 120 million US households with minimal duplication. 

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