How Cadbury called on the UK’s sense of generosity to tackle loneliness | WARC | The Feed

Chocolate brand Cadbury highlighted the problem of loneliness among older people in the UK and called on the nation’s sense of generosity to remedy the situation. 

The background

Long before COVID-19 swept through the UK, another, unseen pandemic had infected some of the country’s most vulnerable people – an estimated 1.4 million older people in the UK suffer from acute loneliness and 225,000 older people often go a week without speaking to anyone.