How brands can tap a community business model | WARC | The Feed
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Daily effectiveness insights, curated by WARC’s editors.
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How brands can tap a community business model
Community can be a rich lever for brands from across the spectrum to explore, from startups pioneering new models for growth to long-established brands collaborating with communities in ways that are transformative for both.
Why it matters
Community-based planning can be a powerful arena for brands if they carefully think about what value they might cultivate, argues Simon Hardwood, head of strategy at the7stars agency, in a Best Practice article for WARC.
Takeaways
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