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25 March 2022
How brands can tackle the greenwashing problem
Corporate social responsibilitySustainabilityBrand management
Greenwashing can be an insidious problem, with those companies that need to do the most having the most to lose; the fear of being called out may be a barrier to taking more sustainable actions or even talking about them.
Why it matters
Having an internal policy and principles around greenwashing, and a clear understanding in mind of the perils and pitfalls of it, can ensure that marketers lead from the front with climate communications that have substance, credibility and impact.