How brands can put focus around attention metrics | WARC | The Feed

As attention becomes more deeply linked to effectiveness, it’s becoming the subject of increasing focus despite a lack of standardization; however, it’s difficult terrain to navigate.

Why it matters

With more than half of advertising professionals expecting to invest in attention metrics this year, according to a 2022 survey from Realeyes, it’s increasingly important for brands to develop fluency in this type of measurement.

Takeaways