How brands can leverage the power of “gamefluencers” | WARC | The Feed
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How brands can leverage the power of “gamefluencers”
With mainstream platforms giving way to niche social spaces populated by gamefluencers, brands should tap the cachet of these new streamers.
Why it matters
Gamefluencers share charismatic humour and a strong understanding of their community's perspective. Brands can leverage these attributes to create authentic connections with Gen Z and gain cultural credibility for their ethos around diversity and inclusivity.
Takeaways
- The gamefluencer is a new breed of digital celebrity, a streamer who is their viewers’ favourite source of game-entertainment.
- When gamefluencers’ personal interests intertwine with gaming, it adds a dynamic and personal touch to brand partnerships.
- Respect gamefluencers as creative...
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