Some 55% of the Brazilian population is currently experiencing some level of food insecurity, but examples from throughout the world show how brands can be part of the solution.

Why it matters

Brands helping solve intractable societal problems is necessary, particularly at a time when people have little faith in governments. This level of problem-solving can also help build brand missions, and businesses, over time.

Takeaways

• During the pandemic, corporate emergency initiatives and the actions of NGOs have helped deal with the most pressing issues in Brazil, but most initiatives have been short-term.
• Brands that tackle food insecurity need...