Amid the rise of veganism in India, a report by brand consultancy Wolfzhowl examines the factors leading to this growing trend and how brands across various categories can analyse the consumption pattern to align their product launches and SKUs.

Why it matters

With veganism seen as the next big wave shaping categories such as food and beverages, fashion and accessories, beauty, health and pharma, and tourism, among others, brands in India can benefit from this trend by planning their positioning strategy accordingly.