How big brands see APAC e-commerce in 2021 | WARC | The Feed

E-commerce is experiencing positive disruption due to COVID-19. At Shopee’s Brands Summit, a panel says it’s time to re-think e-commerce as a one-stop shop, an e-business and a data trove.

Why it matters

Brands must pivot to e-commerce because it has gone from an experiment with technology to a necessity. For many brands, e-commerce has now become a significant contributor to the bottom line.

Takeaways

• E-commerce will soon be a one-stop shop combining online search and purchase with ‘shoppertainment’ and gamification.