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E-commerce is experiencing positive disruption due to COVID-19. At Shopee’s Brands Summit, a panel says it’s time to re-think e-commerce as a one-stop shop, an e-business and a data trove.
Why it matters
Brands must pivot to e-commerce because it has gone from an experiment with technology to a necessity. For many brands, e-commerce has now become a significant contributor to the bottom line.
• E-commerce will soon be a one-stop shop combining online search and purchase with ‘shoppertainment’ and gamification.
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