How Behavioural Science can make new health behaviours more sticky | WARC | The Feed
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How Behavioural Science can make new health behaviours more sticky
It can be difficult for patients to adhere to treatment, but behavioural science can help, through the simple intervention of making a plan. Also known as an implementation intention, this helps patients work to specific guidelines concerning performing certain behaviours.
Why it matters
Non-adherence to medication and health-related lifestyle changes have a detrimental impact on patients and on the healthcare system. For example, only 50% of type 2 diabetes patients adhere, costing an estimated $300 billion annually in the US alone.
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